• About
  • Advertise
  • Careers
  • Privacy Policy
  • Contact
  • Partner Sites
    • SPL
    • GMF
    • TGP
    • TLP
    • FFMP
    • BBP
    • TMT
Wednesday, July 6, 2022
  • Login
No Result
View All Result
Boston Leader
  • Headlines
  • Boston
    A Round-up of 2019 Boston Marathon-Related Charitable Activities

    A Round-up of 2019 Boston Marathon-Related Charitable Activities

    Massport Proposes Centralized Ride-Sharing Garage

    Massport Proposes Centralized Ride-Sharing Garage

    Boston Children’s Hospital Sues Saudi Prince

    Boston Children’s Hospital Sues Saudi Prince

    College Admissions Bribery Scheme Casting a Wider Net

    College Admissions Bribery Scheme Casting a Wider Net

    Boston City Council Announces Support For The Green New Deal

    Boston City Council Announces Support For The Green New Deal

    Martin Richard Foundation Name Being Used in Scam

    Martin Richard Foundation Name Being Used in Scam

  • World
    Children in Central America May Be Reunited with Their Parents in The U.S.

    Children in Central America May Be Reunited with Their Parents in The U.S.

    Airborne Microplastics Present in The Pyrenees Mountains

    Airborne Microplastics Present in The Pyrenees Mountains

    Germany Returns Aboriginal Remains to Australia

    Germany Returns Aboriginal Remains to Australia

    Will a Referendum Take Place When Gun Control in E.U. Meets Swiss Gun Culture?

    Whistleblowers Now Have High-level Protection Under New EU Law

    There’s Hope for Notre Dame Cathedral After Massive Fire

    There’s Hope for Notre Dame Cathedral After Massive Fire

    Stratolaunch Gets the World’s Largest Plane in the Air

    Stratolaunch Gets the World’s Largest Plane in the Air

  • Politics
    Children in Central America May Be Reunited with Their Parents in The U.S.

    Children in Central America May Be Reunited with Their Parents in The U.S.

    The Effects of The US-China Political Tensions on Science

    The Effects of The US-China Political Tensions on Science

    Trump Tightens Asylum Rules in Latest Memo

    Trump Tightens Asylum Rules in Latest Memo

    Boston City Council Announces Support For The Green New Deal

    Trump And Biden Intensifies Their Word – And Twitter – War

    Takeaways From The Mueller Report Explained

    Trump’s Lawyer Says Nothing Wrong in Accepting Russian Assistance

    Joe Biden to Run for President

    Upcoming Town Hall Meetings Sponsored By Media Outfits

  • Business
    How to Advance Your Career in Channel Sales

    How to Advance Your Career in Channel Sales

    Fundry on 3 Customer Rules Small Businesses Need to Follow

    Fundry on 3 Customer Rules Small Businesses Need to Follow

    Biltong’s Big Move into The American Food Scene

    Biltong’s Big Move into The American Food Scene

    Eurilait Halves Its Food Waste

    Eurilait Halves Its Food Waste

    Airbnb Will Soon Offer Upscale Rooms at Rockefeller Center

    Airbnb Will Soon Offer Upscale Rooms at Rockefeller Center

    Soylent Squared is The New Kid on The Meal Replacement Block

    Soylent Squared is The New Kid on The Meal Replacement Block

  • Science
    Partial Revival of Dead Pig Brains Announced

    Partial Revival of Dead Pig Brains Announced

    Hope for CTE Diagnostic Testing For Living Patients Announced

    CRISPR Tests Being Done for The First Time in U.S. Cancer Patients

    The Effects of The US-China Political Tensions on Science

    The Effects of The US-China Political Tensions on Science

    Cannabis-Derived Drug for Diabetes Set for Trial in Vanuatu

    Cannabis-Derived Drug for Diabetes Set for Trial in Vanuatu

    CDC Report Links Kratom To Overdose Fatalities

    CDC Report Links Kratom To Overdose Fatalities

    How Seals Migrated to Living in the Ocean

    How Seals Migrated to Living in the Ocean

  • Tech
    Amazon Announced Plans for Miniature Satellite Network

    SiriusXM Introduces Its $8/month Essential Streaming Plan

    Stratolaunch Gets the World’s Largest Plane in the Air

    Stratolaunch Gets the World’s Largest Plane in the Air

    Cannabis-Derived Drug for Diabetes Set for Trial in Vanuatu

    Firefly 2 Plus Released and It’s Heating Up Weed Tech Competition

    Coming Soon to The Skies Near You: The Civilian Helicopter-Plane Hybrid

    Coming Soon to The Skies Near You: The Civilian Helicopter-Plane Hybrid

    Samsung Galaxy Fold: What You Need to Know

    Samsung Galaxy Fold Breaks (And Possibly Breaks Hearts)

    SEO Tips for a New Era of Marketing

    SEO Tips for a New Era of Marketing

  • Health
    • Health Med Cost
  • Entertainment
    • All
    • Gaming
    • Movies
    • Music
    • Sports
    The Outlook For The New-Look Celtics

    The Outlook For The New-Look Celtics

    Avengers: Endgame May Well End Box Office Records (And Continue Marvel Universe’s Dominance)

    Avengers: Endgame May Well End Box Office Records (And Continue Marvel Universe’s Dominance)

    Disney Plus (+): A Streaming Service to Rival Netflix, Amazon Prime and Hulu

    Disney+ Excludes Racially Insensitive Content

    Batman Movies Returned to Theaters in May

    Batman Movies Returned to Theaters in May

    Bebe Rexha Isn’t Done Saying Her Piece About Her Rejection from Designers

    Bebe Rexha Isn’t Done Saying Her Piece About Her Rejection from Designers

    The 5 Important Questions Regarding Netflix’s Earnings

    Streaming Flicks Still up for Oscar Awards

  • Lifestyle
    • All
    • Fashion
    • Fitness
    • Food
    • Travel
    Top 3 Wedding Venues for a Luxurious Wedding in Udaipur

    Top 3 Wedding Venues for a Luxurious Wedding in Udaipur

    5 Tips to Dress Well for Special Occasions

    5 Tips to Dress Well for Special Occasions

    Cannabis-Derived Drug for Diabetes Set for Trial in Vanuatu

    The Many Ways Stores Celebrated 4/20

    Biltong’s Big Move into The American Food Scene

    Biltong’s Big Move into The American Food Scene

    Chips Ahoy Chewy Cookies Recalled

    Chips Ahoy Chewy Cookies Recalled

    Everlane Launches a New Unisex Sneaker Brand

    Everlane Launches a New Unisex Sneaker Brand

  • Satire
  • Headlines
  • Boston
    A Round-up of 2019 Boston Marathon-Related Charitable Activities

    A Round-up of 2019 Boston Marathon-Related Charitable Activities

    Massport Proposes Centralized Ride-Sharing Garage

    Massport Proposes Centralized Ride-Sharing Garage

    Boston Children’s Hospital Sues Saudi Prince

    Boston Children’s Hospital Sues Saudi Prince

    College Admissions Bribery Scheme Casting a Wider Net

    College Admissions Bribery Scheme Casting a Wider Net

    Boston City Council Announces Support For The Green New Deal

    Boston City Council Announces Support For The Green New Deal

    Martin Richard Foundation Name Being Used in Scam

    Martin Richard Foundation Name Being Used in Scam

  • World
    Children in Central America May Be Reunited with Their Parents in The U.S.

    Children in Central America May Be Reunited with Their Parents in The U.S.

    Airborne Microplastics Present in The Pyrenees Mountains

    Airborne Microplastics Present in The Pyrenees Mountains

    Germany Returns Aboriginal Remains to Australia

    Germany Returns Aboriginal Remains to Australia

    Will a Referendum Take Place When Gun Control in E.U. Meets Swiss Gun Culture?

    Whistleblowers Now Have High-level Protection Under New EU Law

    There’s Hope for Notre Dame Cathedral After Massive Fire

    There’s Hope for Notre Dame Cathedral After Massive Fire

    Stratolaunch Gets the World’s Largest Plane in the Air

    Stratolaunch Gets the World’s Largest Plane in the Air

  • Politics
    Children in Central America May Be Reunited with Their Parents in The U.S.

    Children in Central America May Be Reunited with Their Parents in The U.S.

    The Effects of The US-China Political Tensions on Science

    The Effects of The US-China Political Tensions on Science

    Trump Tightens Asylum Rules in Latest Memo

    Trump Tightens Asylum Rules in Latest Memo

    Boston City Council Announces Support For The Green New Deal

    Trump And Biden Intensifies Their Word – And Twitter – War

    Takeaways From The Mueller Report Explained

    Trump’s Lawyer Says Nothing Wrong in Accepting Russian Assistance

    Joe Biden to Run for President

    Upcoming Town Hall Meetings Sponsored By Media Outfits

  • Business
    How to Advance Your Career in Channel Sales

    How to Advance Your Career in Channel Sales

    Fundry on 3 Customer Rules Small Businesses Need to Follow

    Fundry on 3 Customer Rules Small Businesses Need to Follow

    Biltong’s Big Move into The American Food Scene

    Biltong’s Big Move into The American Food Scene

    Eurilait Halves Its Food Waste

    Eurilait Halves Its Food Waste

    Airbnb Will Soon Offer Upscale Rooms at Rockefeller Center

    Airbnb Will Soon Offer Upscale Rooms at Rockefeller Center

    Soylent Squared is The New Kid on The Meal Replacement Block

    Soylent Squared is The New Kid on The Meal Replacement Block

  • Science
    Partial Revival of Dead Pig Brains Announced

    Partial Revival of Dead Pig Brains Announced

    Hope for CTE Diagnostic Testing For Living Patients Announced

    CRISPR Tests Being Done for The First Time in U.S. Cancer Patients

    The Effects of The US-China Political Tensions on Science

    The Effects of The US-China Political Tensions on Science

    Cannabis-Derived Drug for Diabetes Set for Trial in Vanuatu

    Cannabis-Derived Drug for Diabetes Set for Trial in Vanuatu

    CDC Report Links Kratom To Overdose Fatalities

    CDC Report Links Kratom To Overdose Fatalities

    How Seals Migrated to Living in the Ocean

    How Seals Migrated to Living in the Ocean

  • Tech
    Amazon Announced Plans for Miniature Satellite Network

    SiriusXM Introduces Its $8/month Essential Streaming Plan

    Stratolaunch Gets the World’s Largest Plane in the Air

    Stratolaunch Gets the World’s Largest Plane in the Air

    Cannabis-Derived Drug for Diabetes Set for Trial in Vanuatu

    Firefly 2 Plus Released and It’s Heating Up Weed Tech Competition

    Coming Soon to The Skies Near You: The Civilian Helicopter-Plane Hybrid

    Coming Soon to The Skies Near You: The Civilian Helicopter-Plane Hybrid

    Samsung Galaxy Fold: What You Need to Know

    Samsung Galaxy Fold Breaks (And Possibly Breaks Hearts)

    SEO Tips for a New Era of Marketing

    SEO Tips for a New Era of Marketing

  • Health
    • Health Med Cost
  • Entertainment
    • All
    • Gaming
    • Movies
    • Music
    • Sports
    The Outlook For The New-Look Celtics

    The Outlook For The New-Look Celtics

    Avengers: Endgame May Well End Box Office Records (And Continue Marvel Universe’s Dominance)

    Avengers: Endgame May Well End Box Office Records (And Continue Marvel Universe’s Dominance)

    Disney Plus (+): A Streaming Service to Rival Netflix, Amazon Prime and Hulu

    Disney+ Excludes Racially Insensitive Content

    Batman Movies Returned to Theaters in May

    Batman Movies Returned to Theaters in May

    Bebe Rexha Isn’t Done Saying Her Piece About Her Rejection from Designers

    Bebe Rexha Isn’t Done Saying Her Piece About Her Rejection from Designers

    The 5 Important Questions Regarding Netflix’s Earnings

    Streaming Flicks Still up for Oscar Awards

  • Lifestyle
    • All
    • Fashion
    • Fitness
    • Food
    • Travel
    Top 3 Wedding Venues for a Luxurious Wedding in Udaipur

    Top 3 Wedding Venues for a Luxurious Wedding in Udaipur

    5 Tips to Dress Well for Special Occasions

    5 Tips to Dress Well for Special Occasions

    Cannabis-Derived Drug for Diabetes Set for Trial in Vanuatu

    The Many Ways Stores Celebrated 4/20

    Biltong’s Big Move into The American Food Scene

    Biltong’s Big Move into The American Food Scene

    Chips Ahoy Chewy Cookies Recalled

    Chips Ahoy Chewy Cookies Recalled

    Everlane Launches a New Unisex Sneaker Brand

    Everlane Launches a New Unisex Sneaker Brand

  • Satire
No Result
View All Result
Boston Leader
No Result
View All Result
Home Tech

SEO Tips for a New Era of Marketing

by Russ Jones
May 1, 2019
in Tech
5
SEO Tips for a New Era of Marketing

Google Search Engine - Courtesy of Pexels

0
SHARES
239
VIEWS
Share on FacebookShare on Twitter

The world of technology is advancing every second, and if you’re in marketing, it’s important to keep up with the changes.

SEO – short for search engine optimization – appeared on the internet scene around 1991. At the time websites were populating quickly, and every website owner was trying to direct traffic their way. It didn’t matter what industry they were a part of; tech, real estate, financial, personal marketing. It was all about getting customers to their doorstep, and although SEO might not have been a fully understood term quite yet, it quickly became a strategy to attract consumers.

SEO relies heavily on “organic” results from search engines.

This means that when someone searches a term, set of key words, or a sentence, if a website mentions any of those words, the site will show up in that search.

The problem here is that at the advent of SEO many website owners used spamming as a way to generate a huge quantity of key words and terms. Users weren’t always hitting on valid websites that were fitting their needs.

To combat this problem, Google came up with an algorithm that not only took key words into consideration, but quality and relevant content as well.

But we’re still evolving – which means that SEO can be approached in smart, sophisticated ways to best draw customers your way.

SEO for SEO Agencies

If you’re an SEO agency, then you know growing your SEO clientele can be difficult as the industry is very competitive. Not to mention that you always have to worry about constant Google updates and your clients’ websites getting penalized by Google.

Below is a general list of SEO strategies you can use on your own website or your clients’ websites, but for those with aggressive growth ambitions, there is also a guide available for getting high net worth clients for SEO agencies.

General Rules

There are standard “best practices” when it comes to SEO, and we’ll delve into them briefly to give those new to the term an idea of how to best approach this process.

  • When it comes to keywords, make sure you use an individual keyword at least four times within your content; but don’t overdo it!
  • Use keywords wisely in meta descriptions (the short descriptions you see under the title of a page when you do a search), and make these descriptions interesting! Prospective visitors will decide whether or not to visit your site based on these descriptions.
  • Title tags are exactly what they sound like – each page on your website will have a title (see what shows up in the search bar), and you want to format it a certain way. Primary Keyword – Secondary Keyword – Brand. Again, keep it short and sweet but informative. Enough to let people know what you’re offering on that particular page.
  • Lastly, make sure you aren’t duplicating information; search engines will penalize sites that seem to be duplicating or plagiarizing material, even if it’s your own. If an article appears on too many websites, word for word or near that, your site will be discounted.

A New Era

As we mentioned previously, the world of technology is constantly changing and re-shaping, and content editors need to keep up.

Educating yourself on the basics is great, but what can you do to stand out in this day and age?

  1. Pay attention to how you’re formatting your web pages. Not just with keywords, but with topics. Search engines are looking for experts, and if your site appears to be well-organized, they’re going to pick up on that.
  2. Write so that everyone can understand the information. Albert Einstein once said that if you can’t explain something simply, you don’t understand it well enough. Customers and consumers will be attracted to your site if they can understand the information being presented to them – especially if it’s an industry they’re new to, such as the real estate market or any kind of trade.
  3. Take advantage of internal links. Link one page to another on your site with like content. Have a recipe for gluten free meals? Link it to a page that lists substitutions for those with gluten and dairy allergies.
  4. Take advantage of external links as well. Work with others on the net to create a web of back-links and credibility. If your site is mentioned on other credible sites, you have a better chance of the search engine trusting and validating your content.
  5. Create a well-structured, well-coded website, or find someone who can. Google and other search engines don’t just care about keywords and content. They also want to see how you build your website, and if it’s done well, that will only add to your credibility.
  6. Pay attention to your audience. This one, we can’t stress enough. While we want you to keep # 2 in mind, that doesn’t mean you have to dumb your articles and pages down entirely. You can sound like an expert and still speak clearly about your industry and market. But consider who your customer is and how they’ll be viewing and taking in your content. Structure it in a way that makes the information easily digestible.

And finally, do your research! Try to stay up-to-date on changes in SEO strategy and marketing. You can never stop learning, and as the world around us changes, you’ll need to keep up with the times and ensure that your business, no matter what service it provides, is still relevant to the current culture.

Tags: InternetMarketing
Russ Jones

Russ Jones

Russ is a tech and science reporter from the Bay Area. He is known to geek out over the latest gadgets. Fun fact: he keeps a calendar on his desk with all major tech product release dates that he knows about.

Next Post
The Best Retro Video Game Reboots and Upgrades: 2019

The Best Retro Video Game Reboots and Upgrades: 2019

Comments 5

  1. https://bumss.xyz/what-is-pbn-private-grid-and-as-it-works/#pbn seo services says:
    11 months ago

    Hey I know this is off topic but I was wondering if you knew of any widgets I could add to my blog that automatically tweet my newest twitter updates.
    I’ve been looking for a plug-in like this for quite some time and was hoping maybe you would
    have some experience with something like this. Please let me
    know if you run into anything. I truly enjoy
    reading your blog and I look forward to your new updates.

    Reply
  2. https://bumss.xyz/money-robot-submitter/#pbn links says:
    11 months ago

    First of all I would like to say wonderful blog! I had a quick question that I’d like to ask if you don’t mind.
    I was curious to know how you center yourself
    and clear your mind before writing. I’ve had a difficult time clearing
    my mind in getting my thoughts out there. I do enjoy writing however it just seems like the first 10 to 15 minutes are usually
    lost simply just trying to figure out how to begin. Any recommendations or tips?
    Kudos!

    Reply
  3. https://torgovaya.xyz/rabota-taxi#работа says:
    11 months ago

    hello!,I really like your writing very so much!
    percentage we keep up a correspondence extra about your article
    on AOL? I require a specialist in this space to
    resolve my problem. May be that’s you! Having a
    look forward to peer you.

    Reply
  4. what is cialis pills says:
    5 months ago

    If you desire to get much from this paragraph then you have to apply such
    techniques to your won website.

    Reply
  5. Betmate says:
    2 months ago

    에볼플레이 먹튀검증 안전노리터

    Reply

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Recommended

Chinese tourist accused of ‘defecating on the tomb of Karl Marx’

Chinese tourist accused of ‘defecating on the tomb of Karl Marx’

5 years ago
Boston City Council Announces Support For The Green New Deal

Trump And Biden Intensifies Their Word – And Twitter – War

3 years ago
College Admissions Bribery Scheme Casting a Wider Net

College Admissions Bribery Scheme Casting a Wider Net

3 years ago
Coming Soon to The Skies Near You: The Civilian Helicopter-Plane Hybrid

Coming Soon to The Skies Near You: The Civilian Helicopter-Plane Hybrid

3 years ago
Boston Leader

Copyright © 2019 Boston Leader. All rights reserved.

Navigate Site

  • About
  • Advertise
  • Careers
  • Privacy Policy
  • Contact
  • Partner Sites

Follow Us

No Result
View All Result
  • Headlines
  • Boston
  • Politics
  • World
  • Business
  • Science
  • Health
  • National
  • Entertainment
  • Gaming
  • Movies
  • Music
  • Satire
  • Sports
  • Tech
  • Lifestyle
  • Fashion
  • Fitness
  • Travel
  • Food

Copyright © 2019 Boston Leader. All rights reserved.

Welcome Back!

Login to your account below

Forgotten Password?

Create New Account!

Fill the forms bellow to register

All fields are required. Log In

Retrieve your password

Please enter your username or email address to reset your password.

Log In